There's more to the story

Some excellent reflections here in this video clip from Doctors Without Borders. 

This is such an important issue for international charitable organizations. The difference between the marketing story and the real story. Us/Them, Here/There, is no longer sustainable. 

This was one of my great disillusionments over my 20+ years of global charitable engagement. To raise funds for international development work, you had to tell a story that appealed to the donors - what their interests were - not the reality, the concerns, the perspectives, of the people we walked with, worked with. But this was also the space where I listened to, and learned from, the stories of friends and colleagues whose worldviews and perspectives were profoundly different from my own.